Bumble Confirms Advertisement Featuring Serena Williams May Air During SuperBowl

Bumble affirmed that a ad featuring the newest star partner Serena Williams will debut throughout the very first half the SuperBowl.

Per AdWeek, Bumble teased a brand new strategy using the golf celebrity, admitting this would coordinate with all the SuperBowl, though it wasn’t clear when they happened to be likely to air an offer throughout online game, one of many most-watched yearly activities during the U.S. (and another quite expensive ad purchases). Bumble has now verified their particular basic SuperBowl offer will function Serena Williams in addition to their brand-new campaign “golf ball is during Her Court.”

Bumble, a female-friendly relationship application, is actually serious about its female-empowerment goal. During the last number of years, the brand has debuted offerings that appeal especially to women, instance partnering with Moxy Hotels to supply BumbleSpot – proven locations where Bumble consumers can fulfill for times, job marketing, or potential new friendships – in an attempt to generate secure spaces for ladies.

The ad with Williams will feature the woman increase to celebrity, “not simply as a specialist football star but as an entrepreneur, character product, girlfriend and mom,” in accordance with AdWeek. The spot was created by a mostly female team and guided by A.V. Rockwell, an award-winning screenwriter and director whoever work discusses issues on battle and oppression.

The content regarding the ad would be to motivate ladies to take control of their very own tales, something Bumble was excited about from first of their dating app, giving ladies the power to help make the very first move.

In an intro video for all the SuperBowl advertisement, that will air March 3^rd, Bumble supplied a glimpse of what to expect.

“We’re surviving in a world and society in which everyone is just starting to see in different ways and beginning to recognize that we’re as powerful and merely as smart and simply as savvy and simply since businesslike as every other male nowadays,” Williams states while watching digital camera, which then pans to the lady offering a ball in an empty court. “And now it is advisable to arrive and tell the story ways it ought to be told.”

AdWeek noticed that the female-forward Bumble advertising venture is unusual for a SuperBowl, that is these types of a male-dominated room, and many more extremely unlikely that a generally feminine group would generate these a SuperBowl advertisement.

“There are so many women who are willing and eager [to be involved inside Super Bowl], and every lady involved [in Bumble’s area] had really enthusiasm,” Bumble primary brand name policeman Alexandra Williamson informed AdWeek.

She proceeded to express: “individuals will see a unique part to Serena once this advertisement goes live, and I would feature that to an all-female group taking care of it.”